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Operational Linkage to Revenue Strategies

Align and link the key factors that will drive results

Align resources, processes, and systems to drive expected results.

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Resources, operations, systems, and processes must be aligned, linked and systematically integrated into a series of activities and actions that allow organizations to consistently achieve a particular set of business and revenue goals.

 

Without these precise linkages to what you're trying to achieve, your ability to execute will be greatly diminished.

A partial list of systems, processes, and operational linkage to strategic imperatives that we have successfully implemented for our clients.

  • Revenue architecture strategy & execution plans

  • Ideal Customer Profiling criteria & development

  • Customized prospecting list development and outreach strategy

  • Develop & execute customized email campaigns

  • Go-to-Market strategy, forecasting, and execution 

  • Lead generation and prospecting tools

  • Content assets development and distribution

  • Sales processes, revenue cycle mapping, modeling and forecasting

  • Customized 'value' selling sales resource (cheat sheet) website development

    • Question methodologies, sequencing, and cadence of developing the need and promoting the value.

    • Sales engagement steps and processes

    • Sales 'one-page' sales cheat sheets

    • Value prop questions methodology and responses

  • Sales & marketing structure, alignment & complimentary incentives

  • Demand generation, opportunity & pipeline mgmt

  • Pipeline analysis and audits

  • Key initiatives scoring, ranking, and sequencing of initiatives

  • Channel strategy, build-out & productivity metrics 

  • Revenue plan optimization simulations

  • Talent guidelines, selection criteria, talent development, and one-on-one coaching

  • Focus Selection Interviewing skills/process/materials

  • Strategy execution frameworks and governance

  • Marketing and sales impact priorities ranking system

  • Stage gating and prospect scoring/qualifier systems

  • Opportunity profiling and key account management

  • Productivity ramp models: direct, indirect & channels 

  • New executive start-up coaching, mentoring, advising

  • Channel build-out, program creation & management

  • Compensation models, quota's, variance guidelines

  • Sales operations, forecasting, leading/lagging metrics establishment, and monitoring

  • Interim executive leadership roles in 'acting' positions

  • Organizational revenue readiness assessments

  • Website development, positioning & messaging

  • Digital marketing/content designed for customer journey & sale stage

  • Sales and marketing AI alternatives, tools and recommendations

  • Customer segmentation and targeting 

  • Sales/Marketing productivity tools/automation tools (CRM, marketing automation, content assets)

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